???iPhone??????????????????????????????????????
2020?????????????????
????9?16?????????????????????????????????????????????????????????iPhone12????????????????????
????????????????????????????????????????iPhone12???????????????
?????
????1????????????????iPad????iPadAir 4?iPad 8?
iPad Air 4??????iPhone12???????????????????????????????????????????????????
iPad Air 4???????10.9?????700????1200 ??????
???????????????iPadAir 4???A14????????iPhone 12??????????iPadAir 4???????????????
A14???????5nm?????????????5nm??????????????????????????????????
??????2020????iPadAir?????????
????????
IDC?????2020???????????????????????????
IDC???????????PCD?????????4.257???????????1.496???????35.1%????PCD?????????????????2021?????????10%?
???????????????????????????????????????????????????????????
????????
?????iPad?????????????40%??????iPadAir 4??????????????
??????????2013?????iPadAir???2014???????????2019??????????????????
iPad Air????iPadPro????????????iPad Air????????iPad Pro??iPad Pro???????3??????
??iPad Pro 2020?iPadAir 4?????????????????????????????
iPad Air 4??????120Hz???????????????????500????????????
iPad Air 4??????????iPadPro 2020????????????LiDAR????
iPad Air 4?????????????????????iPadPro 2020?????????????????0.1???????????
iPad Air 4??????????????????????????????????
??????????iPad Air4?64GB??4799???256GB??5999???
??????????????iPadPro 2020????????4999????????????????
iPad Air 4???????????????????????????????????iPadPro?????????????????????
??????????????????????????????iPad8??????????????????
?????iPad 8??????32GB??????????2499????????3499??128GB???????2999????????3999??
?????2499???????????2013????iPad????
??????????iPad 8???????????Windows??????2??????????3???Chromebook??6??
?????iPad 8????A12?????????????iPhone XS???
??2020?????2013????2018?????iPad??????????
?????????iPhone SE2??????????????????????????????????????????????????????
?????????????????iPad?iPad8??????????????????iPad Pro 2020??????????????????iPad Air 4??
???????????????????????????????????
?????
?????Apple Watch?????6????????????????AppleWatch Series 6?Apple Watch SE????????????????
Apple Watch Series 6???????????????Product?RED????????????????
Apple Watch Series 6??????S6????????20??????????????????????????
Apple Watch Series 6???U1????????????20%?
???Apple Watch Series 6??????????Memoji ??????? AppleWatch???????????????
?????AppleWatch Series 6????????????????????AppleWatch??????????????????????????????????
???????????AppleWatch Series 6???????????????????????????????15????????????
?
??????????????????AppleWatch Series 6?????????????????????????????????COVID-19?
??????????AppleWatch?????????????????????????????????????????????????????
???????AppleWatch Series 6GPS?3199?????????3999????
??StrategyAnalytics????????Apple Watch??????3070??????????????????2110???
????????????????iPhone?iPad??????????????????AppleWatch SE?
Apple Watch SE???????????S5?????????????????????????????????????
????AppleWatch SE??????????????????????????????????ECG????????????????
?AppleWatch SE?Apple Watch Series 6???????????????????????????AppleWatch SE????2199????????2499??
????????????????iPad8????7??????Apple Watch SE?????????????
???????????iPad????????
?????
????????????????????????????iPhone?????????
???????????????????
??8??????80%?iPhone?????????????????????????????????????????????????9000????
????????????????????????????iPhone????????????????????????????????????????????
?????????????iPhone12??????????iPhone 12?iPhone 12 Max?iPhone 12 Pro?iPhone 12 Pro Max?
?????????????????Pro???????????????????
?????????????????????2017??iPhoneX?9????11???????????iPhone 8?????????
2020???????????????9????????????????9????????????iPhone12?????
?????????10????????????iPhone12???????iPhone 12 Pro???????????????????
???????????iPhone12??????????????
??????2016??iPhone6????????????????iPhone 5?iPad Pro????????????????????????????????????
???????iPhone 12??????????????????5.4??????????????????????????
????????????5G???????
????????5G?????????5G???????iPhone12?????????5G?????????
?120Hz?????????????iPhone12????????????????iPhone 12 Pro Max??????????????????????????????????????????
iPhone12????????????????????iPhone12 Pro??????????????????LiDAR????
??iPhone 11 Pro????????????????????????????????????
????????????iPhone???????????????????????????????????????
?????iPhone 12?128GB?256GB?????649???749???iPhone 12 Max??????749???849???
iPhone12 Pro?128GB???999???256GB?1099???512GB 1299???iPhone12 Pro Max????????1099???1199???1399???
?????????????????????????????
???????????????????????????????????????????
??????iPhone??????????????????????????????????????Pro???????????????????????????
?????????iPhone??????????????????????????????????????????????????????
?iPad???????????iPhone??????????????
??
???iPhone??????????????????????????????????????
??????????iPad?Apple Watch?????????????????????????????????????
??????????????????????????????????????????????????????
?????????????2???????????????
??????????????
??? ???,???,Pre-A,A?
????? ????,??,???,????,????,????,????,???,??,????
????????
??? ???,???,Pre-A,A?,A+?,B?,B+?,C?
????? ????,????,??,????,???,SaaS,????
????????
??? ???,???
????? ????,????,????,????,??,????,????
???????????
??? A?,A+?,B?,B+?,C?,C+?,D?,Pre-IPO
????? ???,????,????,????,???,??,???,VR/AR,??,????
???????
??? Pre-A,A?,A+?,B?,B+?,C?,C+?,D?,Pre-IPO,??,????
????? ????,???,????,??,????,????,????,????,???,????
??????????
??? Pre-A,A?,A+?,B?,B+?,C?,C+?,D?,Pre-IPO,??,????
????? ????,???,????,????,????,???,????
???????????
????????????
?????????
???????