??????????????????

2019??????????????????????????640????????????2%?????????????????iPhone????????????????????????17%????9%????????????????????????125??????????18%???????????????????????????????54%?

???????????????????250??????????11000????

??????iPhone

??10???iPhone????????????

?2012????iPhone?????????????????????2015?????????69%??????????????????iPhone???????????????????????iPhone?????????50%???

iPhone????????????????????????????????iPhoneXS/XR?????????????????????????????iPhone???????????????????????????????????????????iPhone11?????????XR???50???

??????????????iPhone??????????????????????????15%?17%?????????12%?9%?iPhone??????????

TimCook??iPhone11|Apple

????????iPhone11????????????????9????????iPhone11?????10?????????????????????????????TimCook???iPhone11?????????????????????????????????

?????????????????????iPhone???????AppleCard?????????24??????????????iPhone????????AppleTV+?????????????????????????????????????????????????iPhone?????????

?????????????????????????????????????19.5??????????????????????iPhone???????????????????????????????TimCook??????????????iPhone???????????????iPhone??????????

????????????????

?????????????????????iPhone???????????????????????????????

?????????iPhone??????????????10?????????????????????????19%?13%?????????????18%??????????????????AppleArcade?AppleTV+???????????????????

????????AppleWatch?AirPods??????????????????????????????????????65????????????54%????????AppleWatch?AirPods????????????????

TimCook??????????????AppleWatch????????AppleWatch?????????????????????????Mac????????????????

?????AirPodsPro|Apple

?????????????????????iPhone???????????iPhone????????????AppStore?AppleMusic??AppleNews+??????????iPhone??????????AppleWatch?AirPods??????iPhone?????????????

?????????????????iPhone????????????????????????????????????????????iMessage?ApplePay?AppleMusic????????????????????iPhone????Android???????????????????????????AirPods?AppleWatch??????????????iPhone???

??????????Q1

??????2020????????????855-895?????????????????????????????????2018??????883????????????Q1?????????????

?????2019?????????????2016??2016???????iPhone6s??????????????iPhone6?????????????????????????2016????????????2015??????

2019??????????????iPhoneXS??iPhoneX?????XR????????????????????????????iPhone??????????????????Mac?iPad????????????????????????????????????

?iPhone11????????AirPodsPro?????????AppleArcade?TV+??????????????????????

?????????????????????????????????????????????????????????7?iPhone????????????????